Hard at Work in 2025

What does 2025 look like?

Lots of grey hairs, that seems likely. Americans are living longer, and working longer, too. If we plan to live to 90, then 30 years is a mighty long time to live without the intellectual stimulation, social interaction, sense of accomplishment and financial security that a good job provides. This is a very demanding population, many well aware of the importance of good food, fitness, mental health, recreation. By 2025 (about ten years from today), the 60-plus population in the US will increase by 70 percent.

That’s only part of the story. Forget about work as a series of repetitive tasks. These will be done by machines, or they will be outsourced. This type of work simply won’t be done by humans. And that raises the question, “what kinds of work are best done by humans, and not by smart machines?”And don’t think in terms of what machines, or computers, or devices can do today. Instead, think in terms of a decade ago (no YouTube, few phones with cameras, no tablets), and assume that the technology will advance at two or three times the current rate. Machines will be much, much smarter than they are today. And they will communicate with one another, often without human involvement. Much as I love reading, it’s clear that video and animation are going to occupy an ever-increasing share of everyone’s media diet. Cultural norms are changing. If you want to learn to fix a toilet, you no longer read about it—you watch a video. We are connecting data with an intensity and velocity never before imagined. This, plus a globally connected world, will make 2014 seem real old, real fast.

Add these trends to the longevity trend and the contours of 2025 begin to take shape.

CirclesSo what are we supposed to do about this? How are we supposed to think about 2025? Some of the answers are in a report prepared by the Institute for the Future for the (yes, I was dubious, too) University of Phoenix Research Institute. It’s good work. And it goes on to look carefully at ten skills for the future workforce that are worth browsing here and worth reading about, in greater detail, here. More or less (with some of my own interpretation added), they are:

  1. Sense-making: the ability to determine the deeper meaning or significance of what is being expressed. These are higher-level thinking skills related to creative and critical thinking, decision sciences, environmental scanning, extensive knowledge of environmental factors, and much more.
  2. Social Intelligence: the ability to connect to others in a deep and direct way, to sense reactions and quickly assess emotional impact, and then, rapidly adapt or lead to achieve the optimum result.
  3. Novel and Adaptive Thinking: This set of skills expands upon the two above, “the ability to respond to unique unexpected circumstances of the moment.” Routine solutions are useful, but those who can combine the routine with the new, those who are naturally resourceful, are most likely to succeed.
  4. Cross-cultural Competency: This goes far beyond tolerance and equality. It requires an ease in working across generations, across what was once called an organizational chart, gaining and contributing insights to an extraordinarily wide range of stakeholders, coworkers, clients, competitors, vendors, customers, participants and much more.
  5. Computational Thinking: What’s the point of all of that computing power if you don’t know what the machines can do, should do, and might someday do? This is akin to buying a fabulous car—you’re paying for the most extraordinary performance, but it’s yours only if you demand it. In other words, to succeed, you’ll need to understand how and why it all works (and not from a technical point of view, but from a high-level perspective instead).
  6. New Media Literacy: Critical assessment of videos, understanding of the techniques used to shape and deliver messages, how to write and speak and produce. Forget about PowerPoints—they were the 1990s. We’re entering the era of widespread transmedia, where text, graphics, photos, interactivity, connectivity, video and games are only the beginning.
  7. (I love this made-up word!) Transdisciplinarity: Not sure that this needs any commentary.
  8. Design Mindset: Or, more commonly, a skill in design thinking. What’s that? Planning based upon community, customer or participant needs—these come first, and old ways of thinking, such as profitability, flow from these decisions. There is a lot of information about design thinking on the web, including a good Wikipedia introduction, and a blog by Tim Brown, the CEO of Ideo, and the author of “Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.”
  9. Cognitive Load Management: Yeah, I like this phrase, too. More or less, it’s thinking about ways to avoid a “overload” light from blinking inside your brain. Learn to say “no” to the junk that attempts to fill the media diet; learn to discriminate, to dig deep, to contextualize, to become a “sufficient expert” (I just made that up;  the phrase makes sense to me).
  10. Virtual Collaboration: To work productively on you own (never give your boss or client a reason to worry about time spent away from the office), and to do so with lots of other people to generate and maintain high levels of productivity. Use Skype, use other forms of technology to do great things (and some routine things) with people who you have never met, and never will meet in person.

I think that’s a great list. And with it, two (REALLY IMPORTANT) suggestions:

First, score yourself. On each of the ten items above, score yourself 1 (the worst) through 10 (the best). If your score is 85, 90 or better, you will be welcome in 2025. If your score is a lot lower, you’ve got some honest work to do.

Second, reconsider school. If school isn’t nourishing you on these ten points, you should begin to ask some very serious questions about your investment of time and money, and you should immediately focus your school’s administration, faculty and curriculum advisors that the world will change sooner than they believe possible. Work with them. Or, learn without them. But get moving!

Success! Good Health! Longevity! Fabulous Children!

You can do it! You’ll need a college degree and you’ll need to move to a place where 21st century America’s promise shines. Seattle, the SF Bay Area, New York City,

Boston, and the ring around Washington, DC.–those are the places where innovation is held in high esteem and is most likely to be funded so that new companies can be born, grow, and change the economic picture for employees, shareholders, and those smart enough to live nearby.

These are the places where venture capitalists fund big opportunities, and if a company seems promising, a VC will often require a move to, say, Silicon Valley, or not to fund the company at all. The “thickness” of the job opportunities in the Silicon Valley (and a very small number of other places), and the thickness of people with the necessary skills to suit those needs, not only attracts the best (and highest paid) people to these centers, where their high incomes tend to generate more jobs for the local economy (usually with salaries that are higher than even unskilled high school dropouts will find at home). If you’re an attorney, you’ll make as much as 30-40% more if you work in these areas than in an old rust belt city. The same is true for cab drivers and hair stylists.

Much has been made of Google’s employee perks; they won’t play in Hartford or Indianapolis, but neither of those places, nor most other American cities, see the kinds of financial results and spillover effects in the community enjoyed by the area around San Francisco. This is becoming the area that drives the American 21st century. And it’s very difficult for other cities to get into the game.

Author and UC Berkeley Professor Enrico Moretti has just published a book that presents a compelling picture of the much-changed US economy. The title of the book, The New Geography of Jobs, undersells the concept. Yes, if you can, you should move to any of these places, where you will make more money than you will at home–regardless of whether you are a high school dropout or a Ph.D. You will probably live longer, remain healthier, provide a better path for your children, live in a nicer home, have smarter friends, smoke less, drive a nicer car, you name it… the American dream lives large in San Diego, but in Detroit or Flint, Michigan, it’s gone and it’s not likely to return any time soon.

Average male lifespan in Fairfax, VA is 81 years. In nearby Baltimore, it’s just 66.

That’s a fifteen year difference. This statistic tracks with education attained, poverty level, divorce rates, voter turnout (and its cousin, political clout), lots more.

Want to remain employed? Graduate from college.

Nationwide unemployment rates: about 6-10% for high school only, 10-14% for incomplete high school, 3-4% for college graduates.

College degrees matter…far more than you might think. In Boston, with 47% of its population holding college degrees, for example, the average college graduate earns $75k and the average high school graduate earns $62,000. By comparison, Vineland NJ–just outside Philadelphia in South Jersey, has just 13% college graduates, and a college graduate earns an average of $58,000, with high school graduates at $38,000. Yes, it costs less to live in Vineland, but over a lifetime, people who live in Vineland are leaving hundreds of thousands of dollars on the table, perhaps as much as a half million dollars over a lifetime.

Real cost of college, including sacrificed employment: $102,000. At age fifty, average college graduate earns $80,000, but average high school graduate earns $30,000.

If a 17-year old goes to college, he or she will earn more than a million dollars lifetime. If not, it’s less than a half million.

What’s more, 97% of college educated moms are married at delivery, compared with 72% of high school-only grads. Just 2% of college-educated moms smoked during pregnancy compared with 17% with a high school education and 34% of drop-out moms. Fewer premature babies, fewer babies with subsequent health issues. Almost half of college graduates move out of their birth states by age 30. By comparison: 27 percent of high school dropouts and 17 percent of high school dropouts. The market for college graduates is more national; the market for non-grads is more local.

Caught in the middle? The best thing you can do is hang out with people who are pushing their way up the productivity curve. That is, MOVE! Leave the town where things aren’t happening, and take a job, almost any job with growth potential, in a place with high potential.

While the arguments about fencing lower-income immigrants out persist, most people earning graduate degrees today are immigrants. And a high percentage of people who start significant new businesses, funded by venture capital, are first generation Americans.

Today, an immigrant is significantly more likely to have an advanced degree than a student born in the US.

Foreign born workers account for 15% of the US labor force, but  half of US doctorate degrees are earned by immigrants. Immigrants are 30% more likely to start a business. Since 1990, they have accounted for 1in 4 venture backed companies. When they start a new business, they generate high-value jobs, which brings more money into the community (not any community, only the ones with a thick high-skill / high value workforce and a thick range of desirable jobs), and the people who fill these jobs generate more jobs in the retail and services sector, jobs that pay more in the high value areas than they do at home.

A century ago, investment money went to Detroit for its car industry, and to the midwest for productive factories. That era is ending. Innovation in the health sciences, technology, software, internet, mobile, and other fields is the driver of American productivity–but not everywhere. Clusters attract the best and the brightest from metros without the necessary thickness, leaving lesser places with fewer people who can make big things happen.

There is so much more here (sorry for the long blog post, but this is a very powerful book). We need to generate more college graduates, especially more men, and especially more people with STEM expertise (science, technology, engineering, math). We need to do a far better job in educating and creating opportunity (including opportunity for mobility) among those with fewer advantages. We’ve got a lot of work to do. First step: read the book!

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