I like the phrase. It was used to describe the way Americans are forced to subscribe to cable television–if you want cable, you must pay for a tremendous number of unwanted channels. In the industry, the result of unbundling is called “a la carte” cable service because the operator allows you to select, and pay for, only the channels that you will actually watch. Bundled cable is, of course, the reason why Comcast accumulated enough money to buy NBC and Universal Pictures. It’s a sweet deal for cable operators, and for the cable industry, which is funded by selling products to people who don’t want them, but cannot do anything except, to use an example, buy everything in the store in order to make sure they have access to the loaf of bread and the jar of peanut butter. It’s a brilliant marketing scheme, and an utter failure of anything resembling consumer protection in the United States.
I could go on and on, and I could also make a case for why some aspects of the bundling business have utterly changed the television industry for the better. Mostly, though, I wanted to introduce you to an article about shifts in Canada’s cable television business that was published by Reuters last week. Here’s the start of it… to read the whole article, click here:
NEW YORK/TORONTO | Thu Sep 19, 2013 12:49pm EDT
(Reuters) – A transformation in how some Canadian cable TV companies sell channels to consumers might be a sign of things to come in the much bigger U.S. market.
With “a la carte” pricing, cable companies are offering Canadians an alternative to “take-it-or-leave-it” bundles that effectively force viewers there – and in the United States – to pay for channels that they do not watch in order to get access to those they do.
(and so on)