I’ve never been a fan of the term “fake news” because it over-simplifies the problem of poor instruction in critical thinking and media literacy. News stories have always been fabricated, and always constructed to persuade, disrupt, or otherwise confuse the audience or the reader. And honest journalism has long existed on the far side of the spectrum. Most of what’s in between is the mediocrity that describes most of the contents of a 24-hour news cycle.

It’s always been easy to print and publish truth or nonsense under an assumed or otherwise made-up identity. The now-esteemed Alexander Hamilton did it, and so did founding fathers James Madison and John Jay. In my early days of magazine writing, I sometimes wrote under an assumed name.

And, of course, we’ve been enjoying doctored photographs for a long time. If a friend cannot attend a wedding, he or she can be Photoshopped (a new verb?) into the image. We add sunrises and sunsets, make photographic models that much prettier, and so on. Many of us are now learning to do this with video as well. “I can’t believe my eyes” seems like a good way of thinking about what we see, especially on screens.

And that brings us to the fake news anchor, with the adjective fake referring not to the news itself, but to the anchor who is confidently delivering information as a kind of digital puppet (lots of connotations for puppet in that scenario). He can be programmed to read just about anything, from any source, but he looks quite human and his delivery, which will only improve, is already pretty darned good.

Have a look. And consider the possibilities for teachers, professors, and politicians, all programmed to say what you, or somebody else, wants them to say.