This is going to take about fifteen minutes, but I think it’s worth the time.
First, you’re going to watch a very nice music video that was shot with Olympus’s just-announced OM-D E-M5 Mark II (several of them, in fact). It’s a fine piece of work by DP John Brawley. It’s here.
Second, you’re going to watch a making-of video. It’s a behind-the-scenes video with a music track, so you can see what he did without getting lost in the details. It’s fun to watch, and it’s here.
Finally, read the detailed article about Mr. Brawley’s impressions of a camera that he likes very much. If you’re intrigued by the video potential of the still cameras, this essay will help to clarify your understanding of the state of the art.
It isn’t often that a creative professional reveals his process so completely—and so joyfully! It’s a fun read—and don’t be surprised if you go camera shopping immediately afterward.
Enjoy!


n the surface, this is clear, but it’s made more clear by the Justice’s twenty pages of commentary. In that endeavor, I’m sometimes a fan—his historical and contextual understanding is, well, supreme, but his ability to connect with a broad audience sometimes falters. The history becomes too complicated, the issues too tangled, nods to other justices sometimes adding complexity. On the other hand, we’re talking about a book that’s less than 150 pages and contains a whole lot of provocative, clearly presented material.


With digital publishing, the rules don’t apply—and for so many reasons. For example, publishers need not limit the number of titles they publish for any practical reason—there is no scarcity of shelf space. (They may limit releases due to marketing considerations, but that’s another story altogether.) Of course, bookstores are helpful parts of the marketing and distribution system, but they are no longer mandatory—Amazon ships just about any book, next day.
Walter Isaacson is one of the smarter people in the media industry. As a keynote speaker for this past week’s Digital Book World conference, he talked about the limitations of his most recent book,
For example, maybe a digital book is not a book at all, but a kind of game. Scholastic, a leader in a teen (YA, or Young Adult) fiction publishes a new book in each series at four-month intervals. The publisher wants to maintain a relationship with the reader, and the reader wants to continue to connect with the author and the characters. So what’s in-between, what happens during those (empty) months between reading one book and the publication of the next one in the series? And at what point does the experience (a game, a social community) overtake the book? NEVER! — or so says a Scholastic multimedia producer working in that interstitial space. The book is the thing; everything else is secondary. In fact, I don’t believe him—I think that may be true for some books, but the clever souls at Scholastic are very likely to come up with a compelling between-the-books experience that eventually overshadows the book itself.




A monthly subscription fee buys access to a library of short- and long-form programs in four general categories: science, technology, civilization and the human spirit. Some programs are produced by Curiosity Studios—mostly, these are short-form interviews with scientists and other experts, often illustrated with animation. At the start, many of the long-form programs will come from TVO (that’s TVOntario, one of the best non-fiction producers in Canada), Japan’s NHK, France’s ZED, and of course, the BBC Worldwide. With two or three years, the service anticipates 2-3,000 titles; this year, subscribers will have access to about half that number of programs. Happily, John recognizes the challenges associated with VOD navigation, and I’m hoping to see Curiosity Stream reinvent the visual interface so that their programs are easy to find.
The assortment of programs being assembled for the March 18, 2015 launch. Many are reminiscent of what The Discovery Channel used to be—before its prime time schedule began to resemble other cable channels (“Naked and Afraid,” etc.). Among the titles announced so far: “The Nano Revolution,” “Simon Schama: Shakespeare and Us,” “The Age of Robots,” “Destination Pluto,” and “Scotland: Rome’s Last Frontier.” There will be 4K programming, too—UltraHD for those who own the newer high-resolution TV sets—including a newly commissioned project called “Big Picture Earth” by the filmmaker responsible for “Sunrise Earth.”
month, you can watch in standard resolution—a terrific on-ramp for viewers who are either new to SVOD or are more likely to be fairly light users, at least the start. At this price, it’s almost a trial subscription with an easy upsell to 720 HD resolution at $3.99 per month (which is all that most people probably need right now). For those with more extravagant viewing habits, 1080 HD resolution costs $5.99 per month; the 4K Ultra HD service costs $9.99 per month (but at the start, there won’t be a lot of 4K programming available—still, some is far more than most other services offer today).
example, let’s assume that a high quality outdoor production costs about $750K to produce. If one company foots the bill, their programming budget only goes so far. But if Curiosity, for example, puts in $250K to control North American rights, and finds two partners, perhaps one in Asia and another in Europe, and each of them also puts in $250K for their respective territories, then nobody is out of pocket for more than $250K. Rights beyond North America, Europe and Asia provide additional revenue, which is typically shared by the funding producers. This “split exploitation” concept has been around since the 198os, and it works. In the SVOD marketplace, there will be many opportunities for future exploitation, which makes the venture progressively more profitable, and steadily increases the programming budgets, which generate more and better programming, and more subscribers… the circle continues to grow.
Unlike Ted Turner, whose approach to cable was mass market (TBS, TNT, and very broad-based news with CNN), Hendricks has always focused on nonfiction, documentaries, outdoors and reality (in the best sense, and also with many programming ventures way down market—Discovery owns TLC, so you can thank him for “Honey Boo Boo”). The point: he knows how to play the game, understands how to segment the market. His first pass: a three-bucket breakdown that includes (a) historically light TV viewers, the 1 in 8 of us, the 17 million U.S. households for whom TV is not a big part of daily life; (b) the connected world of perhaps 100 million cable and satellite homes, the ones that often complain that “there’s nothing good on TV” where he hopes to capture about 10 million households; and the rising 4K market, which he projects at 10 million households total and perhaps 5 million subscribers to Curiosity. By playing a more upmarket game from the start—he’s betting that there are enough documentary, adventure, curious viewers willing to pay at least a few dollars per month to see what Curiosity offers and to support what would seem to be a very promising future.
Could he be defeated by Netflix hiring a former Discovery executive assigned to buying up lots of rights to Curiosity / Discovery -type programming from the short list of global suppliers? Sure, but it’s not likely that Netflix will zero-in on the nonfiction programs that Curiosity Stream plans to acquire. The nuanced understanding of programming for, and marketing to, this particular audience is not something that Netflix can easily replicate. Hulu probably won’t go there, and neither will Amazon. YouTube is interested in other aspects of the business, so it’s likely that John and his team will be able to build the same kind of success that they enjoyed with Discovery.
It’s a salad with the obvious fresh greens and toasted scallops, smaller than the ones we find in the U.S., and a bit saltier, too. There are bits of a local bacon, too, which enhances the salty favor. The sauce is a red pepper puree, which adds the necessary sweetness to balance the salty flavor. Bit of polenta toast complete the dish.





Just keep walking. Morning tea at the Florian, an old and not especially crowded coffee house (the first two weeks of December, nobody is in town, so I had the place to myself). It’s a landmark on the Piazza San Marco, and has been since the 1720s, when the Turkish invaders introduced coffee to the city. Casanova, Proust and Dickens hung out there, and now, so have I. The place is gorgeous, inside and out. I enjoy my $15 tea—it’s served in a clear teapot with a blooming cluster of leaves that open up as the tea brews. I contemplate the pigeons on the far side of the square—and the San Marco Basilica which seems to need a good cleaning. The treasured mosaics do not sparkle in the sunny day. They are obscured, in part, by inevitable scaffolding. The place is surrounded by expensive Fifth Avenue fashion shops, and Italian brands (Loriblu, for example, with splendidly silly crystalline boots in the window). Time to move on to more interesting surroundings. I keep walking. Time for lunch. Closed on Sundays (today is Thursday), the place to go is
We chat for a bit, then I move on to a favorite campo in the Santa Croce area of town. It’s square dominated by a very old church called San Giacomo dell’Orio, and it dates back to 1225 (“Tradition says that the church

