Resume: DaVinci (no kidding!)

The iconic creative professional and proto-technologist looking for work. Comes complete with English translation and modern commentary:

From The Ladders.com, “the translation of this letter is quite remarkable:

“Most Illustrious Lord, Having now sufficiently considered the specimens of all those who proclaim themselves skilled contrivers of instruments of war, and that the invention and operation of the said instruments are nothing different from those in common use: I shall endeavor, without prejudice to any one else, to explain myself to your Excellency, showing your Lordship my secret, and then offering them to your best pleasure and approbation to work with effect at opportune moments on all those things which, in part, shall be briefly noted below.

1. I have a sort of extremely light and strong bridges, adapted to be most easily carried, and with them you may pursue, and at any time flee from the enemy; and others, secure and indestructible by fire and battle, easy and convenient to lift and place. Also methods of burning and destroying those of the enemy.

2. I know how, when a place is besieged, to take the water out of the trenches, and make endless variety of bridges, and covered ways and ladders, and other machines pertaining to such expeditions.

3. If, by reason of the height of the banks, or the strength of the place and its position, it is impossible, when besieging a place, to avail oneself of the plan of bombardment, I have methods for destroying every rock or other fortress, even if it were founded on a rock, etc.

4. Again, I have kinds of mortars; most convenient and easy to carry; and with these I can fling small stones almost resembling a storm; and with the smoke of these cause great terror to the enemy, to his great detriment and confusion.

5. And if the fight should be at sea I have kinds of many machines most efficient for offense and defense; and vessels which will resist the attack of the largest guns and powder and fumes.

6. I have means by secret and tortuous mines and ways, made without noise, to reach a designated spot, even if it were needed to pass under a trench or a river.

7. I will make covered chariots, safe and unattackable, which, entering among the enemy with their artillery, there is no body of men so great but they would break them. And behind these, infantry could follow quite unhurt and without any hindrance.

8. In case of need I will make big guns, mortars, and light ordnance of fine and useful forms, out of the common type.

9. Where the operation of bombardment might fail, I would contrive catapults, mangonels, trabocchi, and other machines of marvellous efficacy and not in common use. And in short, according to the variety of cases, I can contrive various and endless means of offense and defense.

10. In times of peace I believe I can give perfect satisfaction and to the equal of any other in architecture and the composition of buildings public and private; and in guiding water from one place to another.

11. I can carry out sculpture in marble, bronze, or clay, and also I can do in painting whatever may be done, as well as any other, be he who he may.

Again, the bronze horse may be taken in hand, which is to be to the immortal glory and eternal honor of the prince your father of happy memory, and of the illustrious house of Sforza.

And if any of the above-named things seem to anyone to be impossible or not feasible, I am most ready to make the experiment in your park, or in whatever place may please your Excellency – to whom I comment myself with the utmost humility, etc.”

Maine School District to Buy Kindergarteners iPads

Here it comes. The first kindergarten class gets iPads. Watch how quickly the others come online–and how quickly school gets the same treatment as, say, photographic film or CDs or any of the other stuff that’s been digitized. Story in video form below, or, if you prefer, actual words written on the screen by PCMag.

http://www.pcmag.com/article2/0,2817,2383362,00.asp

The next small thing: mobile TV

A very simple idea: add a tuner and a TV antenna to your portable device, and you can watch TV anytime, anywhere. No Internet, no cell phone service needed. However–your local TV broadcast television station must package mobile digital television (mDTV) channels. There will be dozens these channels–not thousands–some free, some fee. Tests in DC and other markets indicate that consumers love to watch mid-day newscasts and entertainment news–the heaviest viewing is daytime when folks are away from home.

iPad for Me! (1 of 18 available!)


I was hoping I would get lucky at one of my two local, independently-owned Apple dealers–until I learned of their situation. There are now EIGHTEEN iPad SKUS available in the U.S., and only four of them met my needs (AT&T, 32 or 64GB, in white or black). Most small retailers receive relatively small quantities–so my local stores told me, quite honestly, that I could be waiting a very long time for any of the models I wanted to show up at their particular store. (I can’t imagine why they chose this particular product launch to double the SKU count by adding white–adding even more confusion for smaller retailers and for consumers.)

Without driving myself crazy, I stopped by every Apple Store, Target and Best Buy within reasonable walking or driving distance– usually on the way home from appointments.

And, sure enough, I found TEN iPads today, locked in a cage at my nearby Best Buy store. At first, the salesperson told me that they were all Verizon models, but he actually found me in the store to tell me that he had made a mistake, that they were, in fact, all AT&T models, all 64GB models, all black. If I had wanted any of the 17 other available options, I would have left the store unhappy.

Very strange. Perhaps we’ll all learn more about the strategy soon. Right now, it seems just plain goofy.

No iPad for You! – Day 6

Day 6 of the stupidest product launch in American consumer products history.

So far, here’s what I’ve done to not buy an iPad:

1. Supported my local Apple dealer (not an Apple store, just a local store specializing in Apple products). I visited, tried out a display unit, and offered to buy one. During the cash register transaction, I realized it wasn’t a 3G model. End of transaction. Beginning of wait.

2. Tried to go to an Apple Store in a New Jersey mall. The mall was closed due to flooding.

3. Visited an Apple Store in Manhattan. No iPads for sale. Just a sign saying, more or less, come back tomorrow (when we may or may not sell you one).

4. Checked in at the local AT&T store. The staff laughed at me.

I’ll keep you posted.

Why Netflix won’t become a TV channel

The Christian Science Monitor reports that Netflix is bidding against HBO and AMC for a new TV series, House of Cards. It’s a drama starring Kevin Spacey, directed by David Fincher (The Social Network) that will cost about $4-6 million per episode (high, for series) with an apparently unheard-of two-season upfront commitment.

Is Netflix starting a TV channel? Nope. They’re smarter than that.

For Netflix, there are two key success metrics. One is subscriber count (20 million as of December, 2010). The other is dollars per subscriber per month. In 2010, more Netflix customers paid $7.99 per month for unlimited streaming than $9.99 per month or more for by-mail DVDs.

Which means: Netflix must press hard to find–and keep–their online customers. Increasingly, motion pictures and TV series are available from lots of TV, video, internet and other sources. To stay ahead, Netflix needs its own stuff. But they don’t need to offer a 24/7 channel. Instead, their relationship with customers is based entirely upon on-demand viewing–anytime, anywhere, any device, etc.

Which means: in some ways, Netflix is establishing a new model. USA Network, AMC, HBO–these companies program TV channels first, and offer programs on various platforms second. By focusing on the ways we’re all learning to use our iPads, phones, etc., Netflix is jumping over the old linear TV model. And if they have the right programs–always the biggest possible “if”–they may succeed, and cause some damage to competitors. If they flop, only industry insiders will notice. Netflix’s customers will just continue to happily stream movies and TV shows, unaffected by this particular adventure.

http://www.deadline.com/2011/03/netflix-to-enter-original-programming-with-mega-deal-for-david-fincher-kevin-spacey-drama-series-house-of-cards/

http://www.csmonitor.com/Innovation/Horizons/2011/0316/Netflix-The-next-HBO

The Inadequacy of TV

Last night, I watched a PBS documentary about an extension of 19th century learning at Chautauqua and another about 21st century learning in several advanced schools.

People living in the 20th century may have been amused, engaged and enthralled by the miracle of television’s ability to deliver Chautauqua or in Science Leadership Academy into their living rooms, but living here in the 21st century, both television experiences left me cold.

Helen Gayle, C.A.R.E.

I had questions. I wanted to get in touch with Helene Gayle, the C.A.R.E. CEO whose family had been vacationing at Chautauqua for generations. Every morning, Chautauqua features a speaker at 10:45 a.m., and I wanted to access Gayle’s speech–and the ones by David McCullough and Daniel Pink, too. I wanted to take a walk with McCullough, or do the virtual equivalent. Sound bites in a documentary? That’s all we get from television? It’s not enough. Not any more. Not in the era of the iPad and YouTube and TEDTalks.

I wanted to see a full class at Science Leadership. I wanted a full-scale Q&A with some students, some teachers, some parents. Cutesy camera angles don’t make television a modern medium. Neither does HDTV. It’s the connection that makes my “post PC device” magical. And that’s not TV. Not now, not at this 21st century moment.

Rules of the Digital Road

Last week, the leader of a national new organization was taken down under dubious circumstances.

Apparently, a filmmaker set a trap, edited the resulting footage for a desired effect, and ignited an anti-NPR fuse that resulted in the explosion of its leadership.

Whether you are an NPR fan or against them, the situation highlights a significant disconnect between technology, ethics, and current law.

Today, I can invite you to lunch, ask any number of leading or embarrassing questions, record your every word without your permission, edit your responses so that you seem to be the embodiment of evil, include a closeup shot of your credit card and signature, distribute the resulting video throughout the world, publicize it throughout the blogosphere and the news media–all without your knowledge, and with little if any vetting by any responsible editor, gatekeeper, or other adult supervision.

And, I would be within my rights to do so. And, there is little you could do about it–without drawing even more attention to a miserable situation.

We’ve launched a global system of instant communications, based upon low-cost, high-access tools in an environment where free speech trumps all. Errors, whether by omission or commission, result in revision, or deletion of a few references, but never erasure.

It may be that this is our new reality. And it may be some sort of ultimate test of free speech rights. We don’t want to place a gate between bloggers and their readers. Without a gate, readers have no way to evaluate truth, fact, or bias; with a gate, those decisions are made by others who, presumably, possess the necessary time, training and ethical policies to assume such responsibility in our free society. Without a gate, every opinion can be heard (or, read)–right, wrong, biased, malicious, disguised, or squeaky clean. With a gate, there is control and protection–terms we like when they’re used in transportation, not so much when they’re used in communication. With digital media, transportation and communication converge–and we need to define some rules of the road.